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Knit and finished in Utah

Made in America. Backed for life. Bought once.

Most people order one pair to try us out. Here's why the ones who stick around buy eight.

Add the 8-Pack

Lifetime guarantee

Made in Midvale, Utah

We're a small crew in Utah that got tired of good socks quitting after a season. So we started making our own. Real merino, knit and finished here in the States, guaranteed for as long as you own them. No gimmicks. Just socks worth buying once.

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Founder, GRIP6

BJ Minson

Pick your eight

Two 8-packs. Same wool, different cut.

4.6 (225)

Obsidian Run Ankle Midweight, 8-Pack

Ankle height, midweight knit. The pair most people buy first, in the pack most people buy second.

$119.94$159.92 Regular price $159.92
5.0 (4)

Run 1/4 Crew Runweight Merino Wool Sock, 8-Pack

Quarter crew, lighter knit. Sits above the shoe collar. Same wool, same guarantee.

$131.94$175.92 Regular price $175.92

Why eight?

One pair fixes one day. Eight pairs fix your sock drawer.

A single great pair turns into the pair you're annoyed to find in the wash. Eight is a full rotation. There's always a fresh one in the drawer, laundry day never leaves you short, and you stop reaching for the thin gray ones at the back you keep meaning to throw out. One order and socks are handled.

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  1. A full rotation

    A fresh pair for every day of the week, plus one.

  2. Laundry stops being a sock problem

    Run late on a wash and you're still covered.

  3. One and done

    Buy once and skip the sock aisle for years.

  4. Less per pair

    The more you take, the less each pair costs.

The math

Eight pairs cost less per pair. And they outlast the ones you keep replacing.

Bought one at a time, our socks run about $20 a pair. In the 8-pack they come down to roughly $14 a pair. Same sock, same wool, knit on the same machines in Utah.

One pair

$19.99

per pair

The 8-Pack

$14.99

per pair · $119.94 total

25%

less per pair, for the exact same sock

Merino holds up for years, and every pair is backed for life. So the real number isn't what a pair costs. It's what a year costs, and that keeps dropping the longer you own them.

Proof

Why we can back them for life.

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Knit and finished in the States

Not sourced overseas and rebadged. We own the machines, so we own the quality.

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Real merino wool

Regulates temperature, moves moisture, resists odor. The same sock works in July and in January.

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Guaranteed for life

Wear them out and we replace them.

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Midweight, not thick

Fits a running shoe and a work boot without bunching at the toe.

Pick your eight

Two 8-packs. Same wool, different cut.

4.6 (225)

Obsidian Run Ankle Midweight, 8-Pack

Ankle height, midweight knit. The pair most people buy first, in the pack most people buy second.

$119.94$159.92 Regular price $159.92
5.0 (4)

Run 1/4 Crew Runweight Merino Wool Sock, 8-Pack

Quarter crew, lighter knit. Sits above the shoe collar. Same wool, same guarantee.

$131.94$175.92 Regular price $175.92

Straight answers

The questions people actually ask.

Isn't eight pairs a lot for summer?

Merino isn't a winter fiber. It moves sweat and regulates heat, so these work in July as well as they work in January. That's the reason people buy the full rotation instead of a seasonal stash.

How do these compare to the expensive wool brands?

Same merino. Made in the USA. Backed for life, and usually less per pair. We'd rather spend the money on the wool than on the name.

My feet run hot and sweat a lot.

Merino moves moisture and dries fast, so feet stay cooler and drier than they do in cotton.

Is the 8-pack all the same sock?

Yes. Eight of the same pair, one size, one color. That's the point. Every sock in the drawer matches every other one, so pairing them stops being a job.

Will eight pairs actually last?

Merino holds up for years, and every pair is covered by the guarantee. Wear them out and we replace them.

What's the guarantee?

PENDING COPY — exact warranty terms are not approved yet. Pull the approved wording from the current program, not from legacy warranty copy.

Buy the eight-pack.Stop thinking about socks.

Add the 8-Pack

Made in Utah · Guaranteed for life

8 Pairs Obsidian - Run Ankle Midweight Merino Wool Sock

Merino wool · Guaranteed for life